All works © 2019. Please do not reproduce without the expressed written consent of John Alongi.
My name is John Alongi. In the end of January 2019, I performed my thesis project defense which completed my M.Sc. Product Design program at Sapienza University of Rome, Italy. Before entering the program I had a successful career as a Business Solutions Architect and Project Manager in a large International company.
In 2016 I left a high-level position at an international company in the heart of Silicon Valley after almost two decades of work. I left to pursue my love for creativity and design. I balanced my work life with the creative hobby of designing and building. I am a hands-on kind of guy, and love to design and build prototypes and see them as finished products.
By leaving my position in Silicon Valley to go back to school for a Master’s Degree in Product Design, I took a road many consider risky (or even a tad insane). I believe, however, that this move has not only been a way to expand upon my existing background and experiences, but has also opened up an entirely new level of creativity and vision. My desire is to make a positive difference in this life, to passionately create and collaborate, to freely imagine and innovate. I am driven to expand my knowledge and to grow as a design expert through any experiences that come my way.
My Design Philosophy
I believe design is an exploratory process with a human centered approach. The importance of a customer's needs are commonly overlooked and neglected. My focus is to first have empathy to a customer's situation and needs, which then brings to focus the design. I know that failure is important and to know it will happen. What defines a designer is to be able to learn from those failures and iterate quickly. There are no 'bad ideas' in the design ideation process as each idea is a contributor to the final result. I feel that a design should be organic, with a focus on simplicity. In the end, the final design must tell the best story to the question you are trying to answer.
My Design Approach
My approach to design innovation is through the methodology and concepts of Design Thinking. Design Thinking has allowed me to break down my ideas into pieces to be thoroughly listening, empathizing, analyzing, researching, and exploring. I strive to keep an open mind and understand the full picture before taking a single path.
I have also explored the concepts of the Design Sprint methodology to apply them to my design approach. I believe that the Design Sprint approach is a valuable tool that will aid in speeding up the delivery of design concepts. Design Sprints help to localize and simplify the key design questions into sizable and executable deliverables to quickly and effectively innovate in a fast paced market.